In this weeks assignment we learned about visual literacy.
Visual literacy is being able to recognize commands in the form of pictures(visual encoding) and interpret what actions to take based on those images(visual decoding). For example, if you see a picture of a dog with a red line through it outside a restaurant, one can interpret it to mean that dogs are not allowed inside the building. It is interesting to see how much we use visual literacy in our daily lives! Driving almost entirely depends on it with all the different signs that mean certain things.
Visual literacy is important if I were to use my telecommunication degree to produce videos, tv shows, or films.It is a very big taboo to have a character explain to the audience things in the show. Therefore visual literacy is needed so the audience can follow along and not be confused at why a character is doing what they are doing. For example, instead of a character saying to another character " I have to be careful around this cliff cause rocks could fall on me" I could just film a close up of the falling rocks sign and the audience would be able to interpret the meaning.
In this video, the message that is discussed is that visual literacy is very important in interpreting advertising, signs, etc. It shows that while images may relate in content, the interpretation of those images may be totally different. It provides many examples where visual literacy is needed. It even goes on to suggest that not only do different visual images affect our interpretation of them, but the cultural context in which we are exposed to them, the medium they are shown in, etc.
No comments:
Post a Comment